BROADCAST
THAT’S WILD!
The NH Lottery asked us to come up with a campaign to alert New Hampshire residents when the jackpot gets really high. We turned to the locals. Seeing that so many people were unaware of these huge prizes, the wildlife of New Hampshire decided it was up to them to get the word out. Through a series of breakthrough and disruptive spots, New Hampshire residents each find themselves face-to-face with something truly wild...Copywriter: Steve Freidman
SOCIAL
EMAIL
Art Director: Izzy Ciano
ANIMATION
iLOTTERY NEW GAME BANNERS
The NH Lottery has a massive and ever-expanding library of online games for locals looking for fun ways to win cash. When a new game was to be released, I would be given the art files and tasked with creating a scene from them for homepage banners. I animated these frame-by-frame with hand “painted” effects.
Copy: Katherine Worth