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The goal of Today’s Military is to reach young people who might already be considering a career in the military, but who may not be aware of just how many unique roles are available across all branches, from accountant to cook to electrician and more.


INTEGRATED CAMPAIGN

YOUNG ADULT


With over a hundred assets ranging from interactive rich media to more traditional social, out of home and banner placements, and delivered across 16 different ad partners, the goal of the 2025 Young Adult campaign was to establish interest in and awareness of military opportunities for youth, while also driving a “deeper exploration” of the Today’s Military website. See some selections from the campaign below.


FANDOM

EXPANDABLE SKYBOX






DESKTOP ADHESION



QUIZLET

NATIVE CROSS-SCREEN



GUMGUM

EXPANDABLE VIDEO




DESKTOP SKIN BLEND

MOBILE SKIN BLEND

SOCIAL



OOH



Copywriter: Kieran Murray

INTEGRATED CAMPAIGN

ADULT INFLUENCER

Similar in scope to the Young Adult campaign, the goal of the Adult Influencer digital campaign was to reach those adults who play a significant role in young people’s lives — from parents to grandparents to high school teachers — and encourage them to view a career path in the military with an open and informed mind. For this work, I created a new design system which draws from the leading lines of the Today’s Military logo and evoques the forward momentum that a career in the military can bring.


INTEGRATED CAMPAIGN

CYBERMISSION

c o m i n g   s o o n . . .





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