The goal of Today’s Military is to reach young people who might already be considering a career in the military, but who may not be aware of just how many unique roles are available across all branches, from accountant to cook to electrician and more.

INTEGRATED CAMPAIGN

YOUNG ADULT

With over a hundred assets ranging from interactive rich media to more traditional social, out of home and banner placements, and delivered across 16 different ad partners, the goal of the 2025 Young Adult campaign was to establish interest in and awareness of military opportunities for youth, while also driving a “deeper exploration” of the Today’s Military website. See some selections from the campaign below.